Focus Groups: A Practical Guide for Applied Research,   ISBN:9780761920700

Customer Rating: 

This book is an excellent guide to those who have interest in conducting qualitative research. It guides the reader to a step by step to conducting a grounded research as well as how and why to ask questions. I recommend this book where it is an excellent source for beginners and complicated qualitative researchers.

Customer Rating: 

If you're looking for practical information that you can apply quickly, I suggest picking up this book. You'll flip through it time and again. As the owner of www.MyFocusGroupModerator.com, I see a lot of poorly written material. Krueger has done a good job in making this guide immediately impactful to the reader.

Customer Rating: 

Kreuger and Casey's book provided helpful information for conducting focus groups to novice practioners. From room arrangement to recruitment, the guide covered all the basics.

Customer Rating: 

As explained in the acknowledgements, this book grew out of research projects of the authors. It seeks to explain how one draws valid meaning from qualitative data. The focus of the book, as a consequence, is analysis. The authors see themselves as logical positivists. Three components of analysis are: data reduction, data display, and conclusion drawing/verification.

Like a large number of other scholars, they see compatibility between qualitative and quantitative research. They contend that "qualitative research can be outright 'confirmatory.'"

This book covers the basics of doing a qualitataive study. It is a helpful reference to use for experienced researchers as well as an excellent introduction for beginners.

Customer Rating: 

This was a wonderful guide for conducting focus groups for beginners. The book is easy to read and understand. I highly recommend it for anyone who is interested in conducting focus group research.