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Customer Reviews:Average Customer Rating: A must-have! This book is really, really good. I liked it a lot because it is very actualised, has lots of charts and the topics are clearly explained. I haven't finished reading it but I liked that it covers both Qualitative AND Quantitative type of studies! So even if you prefer one type more than the other, you would love this book because both of them are clearly explained. | | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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