The Million-Dollar Financial Services Practice: A Proven System for Becoming a Top Producer,   ISBN:9780814480526

Customer Rating: 

I must not have read the same book as the other reviewers or I did not work with Mr. Mullen. I ordered this book looking for great things after reading the other reviews. I was sadly disaapointed. This book could be summmed up on one page.

The what: have 20 years to chase people with at least $250,000 to invest in modern portfolio theory. The How: You accomplish this by contacting 100 prospects (people you have met and would be open to meeting with you again) at least twice a month. Once via a phone call, letter or email. Once via a drop by in person. Raise at least $120 million with an ROA of .8% and you have a $1 million dollar practice. His scripts are very different than the ones on his website and the 15 marketing plans are a joke. For example, Mr. Mullen states that 52% of the millionaires in the US are business owners and he spends 5 pages on a marketing plan with three of the pages scripts. Where is the detailed step by step plan.

Great promise, not much substance.

Save your money and DO NOT BUY THIS BOOK!!!! I would be curious why Mr. Mullen is retired and why Merrill Lynch would let him if he has worked and produced so many great advisors.

Customer Rating: 

Book was a good review of his discussion in person. A bit repetitive, but a lot of good information on how to structure a practice.

Customer Rating: 

I have read many books for financial advisors to build their practice. Dave Mullen in this book has distilled the important activities that each should do from new advisors to the business and experienced advisors who still desire to grow their business. This is by far the best book I have read in this area.

The best way to read this book is to skim the book to find the areas of interest for yourself. Then, reread specific sections and think of the activities that you will do. He does give you many ideas - it would be impossible to do all of them.

I would highly recommend any new advisor to the business to read this book. I would also encourage managers to read this book also since it will help them to give advice to their new advisors. Wholesalers who sell to advisors should read this also since they from time to time give advisors some ideas of getting business.

Dave Mullen has done a great job with this book and I look forward to his next book.

Customer Rating: 

Having purchased and read most books on Amazon relating the building a wealth management business; (not HOW to advise clients) but really books on prospecting, generating leads, strategies on getting in front of clients - this is the best book on the subject.

Most books on 'high net worth selling' or 'rainmaking' are a waste of money in general. Authors who have not been in the trenches and on the frontlines trying to build wealth management books of clients have no business writing on how to sell investments - so majority of books sold on Amazon automatically fall out of the loop.

This book is obviously written by someone who has done what they are preaching and it is completely evident from the material.

Not a magic bullet, nowhere near close, but excellent explanation of what is required AND marketing opportunties that can be used to go out there and generate clients.

Customer Rating: 

I have been in the financial services business for 25 years and have seen a lot of "Grow a Big Practice Fast" systems. This is book the best. It lays out a great template that most anyone can follow step by step to build a solid book of business. It is a reminder of the basics but also has a number of "Think BIG" type of processes and tools. I have recommended it to all the brokers in my division and most have had very good results. This is not a quick fix, but it is a template of fundamental best practices. Buy the book. Implement the system.