Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job,   ISBN:9780470455845

Customer Rating: 

There are many books out there that can help you find a job. This book takes it a step further and helps you to look for a career. Early in the book you start with a self evaluation of what you like and what you are good at, and focus on looking for positions that combine what you are good at and your interests. The book is an easy read, and has a lot of little examples or short success stories. I recommend that you read it once, and then read it again. During the second read, take detailed notes as there is a lot of quality information. I believe you will better utilize the information by familiarizing yourself with the book reading it once and then read it again, organize the information and create a career plan for yourself. I am preparing to use what I learned by contacting the president of a company I want to work for, and I will be using the techniques learned in this book.

Customer Rating: 

I live in Detroit, MI where unemployment has sat at a hair under 30% since last spring. After almost 4 months without so much as a phone call, I got results in one week using the techniques in this book. I found out about a job nobody else knew about, sent my "guerrilla" resume and cover letter, and THE MANAGER CALLED ME -- not the other way around! I got an interview even though they had already decided to hire someone else. I used my new guerrilla follow-up skills too and got a job offer with a nicer package than I had expected. I just heard that there are 6 unemployed people in Michigan for every posted job lead, so I'm happy to have beaten the odds.
Thanks so much!

Customer Rating: 

One of the people on my extensive newsletter list sent me the examples of resume templates and asked me what I thought. I understand, however, the rest of it has much on social networking which might be very valuable, but not having read or seen that part, I'm unable to speak about that. The resumes, however....different story.

First let me say that having been a successfulrecruiter for 22 years - in all three types of search: employment agency for 3 years (entry level), contingency for 15 years (mid level management), and retained for 4 years (c-level executives), I've partnered with hundreds of employers and seen easily over 500,000 resumes, discussing with my clients a fair number of those resumes.

Now as a career coach with a recruiter network and a strong background in sales and psychology, I feel I have the ability to speak knowledgeably on this section of the book.

Using these models will not get you an interview. They will not get you more than 5 seconds of consideration. The first 2 seconds will be a visual assessment, which won't provide a positive impression. The reader will still feel compared to give the resume a fair shake, however, and thus will skim it, but as these are done (and most resume bullets are done anyway) that won't satisfy either, and that's the end of that. You're in the trash.

So what's the problem?

1. Space utilization - very poor. A huge amount of wasted space, which can make a resume unnecessarily long
2. Objective - long dead. They don't provide enough information about the individual when a profile would be more effective, and at 5 - 7 lines and effectively done without generic phrases such as "proven results," provide a solid picture of both the skills and the personality traits that contribute to the success of the individual.
3. Nether company logos nor testimonials really fly well, although testimonials can sometimes help when the bullets aren't of substance
4. These bullet examples, for the most part, aren't of substance. Many are generic and job-description-y. A resume is a brochure and should speak to the effects that the individual's abilities had on the organization. The bullets should differentiate this individual's accomplishments and abilities from those of other people who have held/hold the same title elsewhere, or within the same organization.

That's for starters. I only do resumes for a select few. The rest I refer to 2 specific professional resume writers whose abilities and methods pass muster, one of whom is the resident resume writer/blogger for [...]. Both she and the other individual, without knowing my thoughts, emailed me virtually the same impressions.

My intent is not to condemn this book because as I said, I cannot speak to the effectiveness of the other sections because I know nothing about them. But in a recession with career coaches coming out of the woodwork, many of whom - according to a lot of my clients - are ineffective and have no idea what they're talking about, and many recruiters, who thanks to the internet , have no idea that being a recruiter comes with a responsibility of being a CONSULTANT to the client, I am concerned for job seekers.

Give me a bunch of SEO advice and I don't have a clue. It's not my specialty. Thus I am at the mercy of any "expert" who puts himself forth as such and must do careful research. I liken this to the current environment for job seekers. Finding a job is a skill, and for those looking for help, they need legitimate and valid help, not advice which will further compromise them.

Customer Rating: 

I just finished up Guerrilla Marketing for Job Hunters 2.0 and I thought it was a terrific read. Full of insightful thoughts and ideas. Sure, some are common sense and some I had already thought about. But what I did take away from the book was that it convinced me I was approaching my job search in a positive direction and it provided me with an arsenal of new ideas too.

Networking is such a useful and yet under used tool. David Perry is spot on with his review of Linkedin being such a powerful way to reach out to people but into companies (pages 187 - 193). I gained an interview with a company because I knew a lot of people who knew the person I was meeting with. He simply had to see me! David Perry and I are also now connected via Linkedin.

I also thought his chapter on "Creative Ways To Find A Job (Chapter #10) was intriguing. One really stood out; I should send a letter to potential employers stating I am overqualified for the job - all the more reason that we should meet; an interesting and unique approach to a very real problem.

I borrowed a copy from my library but I will be buying one (from Amazon.com) so I can highlight those items that caught my attention.

Customer Rating: 

I live in a suburb of Detroit where the job market is tough. I had been searching for work for over 6 months, until I started doing the tactics from Guerrilla Marketing for Job Hunters 2.0! Within 6 weeks of using their tactics, I landed a job! The book is filled with plenty of information and ideas that a normal job searcher would not have thought of! Get the book, you'll land that job!