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740 Park: The Story of the World's Richest Apartment Building
ISBN:9780767917445 read summary

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740 Park: The Story of the World's Richest Apartment Building List: $16.95
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Binding:
Paperback
Release Date:
October 2006
ISBN-13:
9780767917445
ISBN-10:
0767917448
Author:
Michael Gross
Publisher:
Broadway
 
 
 
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Summaries and Customer Reviews are supplied by Amazon.com

Summary:

For seventy-five years, it’s been Manhattan’s richest apartment building, and one of the most lusted-after addresses in the world. One apartment had 37 rooms, 14 bathrooms, 43 closets, 11 working fireplaces, a private elevator, and his-and-hers saunas; another at one time had a live-in service staff of 16. To this day, it is steeped in the purest luxury, the kind most of us could only imagine, until now.

The last great building to go up along New York’s Gold Coast, construction on 740 Park finished in 1930. Since then, 740 has been home to an ever-evolving cadre of our wealthiest and most powerful families, some of America’s (and the world’s) oldest money—the kind attached to names like Vanderbilt, Rockefeller, Bouvier, Chrysler, Niarchos, Houghton, and Harkness—and some whose names evoke the excesses of today’s monied elite: Kravis, Koch, Bronfman, Perelman, Steinberg, and Schwarzman. All along, the building has housed titans of industry, political power brokers, international royalty, fabulous scam-artists, and even the lowest scoundrels.

The book begins with the tumultuous story of the building’s construction. Conceived in the bubbling financial, artistic, and social cauldron of 1920’s Manhattan, 740 Park rose to its dizzying heights as the stock market plunged in 1929—the building was in dire financial straits before the first apartments were sold. The builders include the architectural genius Rosario Candela, the scheming businessman James T. Lee (Jacqueline Kennedy Onassis’s grandfather), and a raft of financiers, many of whom were little more than white-collar crooks and grand-scale hustlers.

Once finished, 740 became a magnet for the richest, oldest families in the country: the Brewsters, descendents of the leader of the Plymouth Colony; the socially-registered Bordens, Hoppins, Scovilles, Thornes, and Schermerhorns; and top executives of the Chase Bank, American Express, and U.S. Rubber. Outside the walls of 740 Park, these were the people shaping America culturally and economically. Within those walls, they were indulging in all of the Seven Deadly Sins.

As the social climate evolved throughout the last century, so did 740 Park: after World War II, the building’s rulers eased their more restrictive policies and began allowing Jews (though not to this day African Americans) to reside within their hallowed walls. Nowadays, it is full to bursting with new money, people whose fortunes, though freshly-made, are large enough to buy their way in.

At its core this book is a social history of the American rich, and how the locus of power and influence has shifted haltingly from old bloodlines to new money. But it’s also much more than that: filled with meaty, startling, often tragic stories of the people who lived behind 740’s walls, the book gives us an unprecedented access to worlds of wealth, privilege, and extraordinary folly that are usually hidden behind a scrim of money and influence. This is, truly, how the other half—or at least the other one hundredth of one percent—lives.

Customer Reviews:

Average Customer Rating: 3.5 out of 5 stars 

More fun than a brain tumor

Customer Rating:  1 out of 5 stars 

This is one of the most boring and annoying books to have ever come off of a printing press, going all the way back to the time Guttenburg printed his first Bible. It wanders from here to there, completely off topic, then seemingly forgets where it should even go back to. I couldn't make it to even page 100, and I was angry that I had wasted so much money. I threw it away.

Schizophrenic and Boring

Customer Rating:  1 out of 5 stars 

This book presents itself as being about a building and its inhabitants, but cannot manage to stay on topic for more than a few paragraphs. A typical sentence from this book might read, "Sir Northropshire purchased a unit with the money he'd made in railroad ties, but rumors held that his success was strictly a function of his second marriage to Lady Whippledorf, whose family had connections in Railroad-Tying. Lady Whippledorf was known to dally in the forests outside of Montauk, where she summered with her second and third cousins, but not her first cousins, due to their allergies. Allergies were a common problem in pre-war Long Island, having claimed the lives of all but two of the seven famed "Knights of the Gilded Stevedore" a group which boasted Nelson Rockefeller as a one-time member owing to a clerical error. Although the Rockefellers -did- in fact...."

And on and on and on. Each sentence in this book can be read as a totally separate tract, and the book will impart the same level of knowledge. A terrible waste of time.

a Park Avenue Must

Customer Rating:  5 out of 5 stars 

The most fascinsting review on the most fascinating building on Park Avenue and it's fascinating inhabitants by the fascinating New York City (Vassar) author Michael Gross.
A MUST ! I give it 5 stars + !!

Too much detail, too hard to slog through - reading shouldn't feel like work unless it is your work!

Customer Rating:  2 out of 5 stars 

I hardly ever fault a book for being too detailed, as I usually love a lot of description and tidbits, but this was just way.too.much. I don't think we needed a meticulous, pedantic recounting of the family tree of every single person who ever set foot in 740 Park in its entire history. An entry about a person will go on for pages before you figure out that the person never actually lived in the building, just wanted to, or maybe attended a party there. Minor anecdotes about the residents are confirmed, and reconfirmed, and reconfirmed again by seven different sources saying the exact same thing. The same subject matter - economics, social mores of a particular time, anti-Semitism - is covered multiple times in multiple places in each chapter. There's plenty of juicy info in here, but it's surrounded by page after page of sawdust-dry minutiae about the elaborate family history of one of the residents. I think the book would have been far more effective had the author chosen to organize the chapters by apartment - reviewing the history of each unit from the building's inception to the present, so you could track the procession of residents through a unit as time progressed - rather than how it was subdivided, by era, but jumping back and forth from one year to the next. I could never get a good sense of who had lived in which apartment at what time, or how apartments got transferred and to whom. And this book desperately, desperately needed a strong-willed editor who could have put his/her foot down and made the author cut about 300 pages from the book. I also agree with the other reviewer comments about the lack of pictures - this subject was crying out for them, and more pictures would definitely have helped break up the monolithic text. There are great stories to tell in here, but you have to dig through so much irrelevant data that in the end, the read just isn't worth it. This is a clear case where an author fell in love with his subject, immersed himself in it, and in the end, got so attached to his research he couldn't see what to put in and what to leave out. The book would have been ten times better with half the content.

740 Park Avenue

Customer Rating:  5 out of 5 stars 

I purchased this book as a gift for a friend, having read it a couple of years ago. It's one of the most compelling books I've come across in a long time. Who would have thought the focus on one particular building could be so intriguing.

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