Marketing Management: A Strategic Decision-Making Approach
ISBN:9780072863703
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- Paperback
- Edition:
- 5
- Author:
- John Mullins, Orville Walker, Jr.,Harper Boyd, Jean-Claude Larreche
- Publisher:
- McGraw-Hill/Irwin
- Release Date:
- February 2004
- ISBN-10:
- 0072863706
- ISBN-13:
- 9780072863703
-
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