Influence: Science and Practice (4th Edition),   ISBN:9780321011473

Customer Rating: 

Great text, first read it as an MBA student; lost that copy, buying another one now to have on my bookshelf, plan to re-read and apply the concepts.

Customer Rating: 

I'm pretty happy with the item and the seller. Prompt, as described, easy :) Thank you!

Customer Rating: 

This is a great book written in very accessible language - somewhere between a textbook and an editorial column in a daily paper. The "weapons of influence" Cialdini describes provide an explicit decomposition of marketing tactics ('compliance professionals") with an eye also out for consumers. As someone who works in the sometimes murky world of consumer research - I found the closing "Defense" passages to each chapter as enlightening as the Weapons themselves. Each chapter also features helpful summaries of the highlights. Nearly every page is supported by research experiments the author has collected throughout the ages. A little dated in some places - most of the photos are from the 70s/80s - - but highly recommended and thought-provoking.

Customer Rating: 

Cialdini is known in the academic as the Einstein of Influence, well at least his research into influence. He has a great structure to the book in that he outlines influencing strategies and tactics. Then he gives you the bonus on how to block these tactics when they are used against you. For example, top influencers are titles, uniforms and cars.

Customer Rating: 

Cialdini has done it! A great text that should be read by all. Study this book and never get ripped off again - understand how the sales techniques that are cast against the unwitting and defeat them. Once you read this book you'll come back and buy ten copies and give them as gifts. A MUST for any psychology class - university or high school.