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Facebook Marketing: Leverage Social Media to Grow Your Business,   ISBN:9780789738028

     
  Facebook Marketing: Leverage Social Media to Grow Your Business

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Binding: Paperback
Release Date: September 2008
Edition: 1
List Price: $24.99

Average Customer Rating:
Score = 3.0 Score = 3.0 Score = 3.0 Score = 3.0 Score = 3.0

ISBN-13: 9780789738028
ISBN-10: 0789738023
Author: Steve Holzner
Publisher: Que
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Summaries and Customer Reviews are supplied by Amazon.com

Summary:

Profit from Facebook!

High-Impact, Low-Cost Social Marketing That Works!

With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!

  • Crafting your Facebook profile for maximum impact
  • Getting into the Facebook community: crucial dos and don’ts
  • Joining the right Facebook Groups—or starting your own
  • Creating a Facebook blog that attracts paying customers
  • Promoting products and services with free Facebook Marketplace classifieds
  • Hosting your own Facebook events: from company picnics to concerts
  • Successfully advertising on Facebook, without overspending
  • Promoting your business within today’s most popular Facebook applications
  • Tracking the results of your advertising
  • Using brand-new viral video marketing techniques
  • Driving even more Web traffic to your Facebook pages
  • Building your own Facebook applications

Introduction 1

1 Targeting Your Profile 5

Welcome to Facebook Marketing 5

Welcome to Facebook 7

Getting Started with Facebook 8

The Profile Tab 12

Across the Top 13

The Search Bar 15

Name, Photo, Networks, and Status 18

The Mini-Feed Section 19

The Friends and Friends in Other Networks Sections 19

The Photos Section 21

The Groups Section 23

The Information Section 24

The Education and Work Section 24

The Gifts Section 25

The Wall Section 25

Editing Your Profile 25

Setting Profile Privacy 27

The Friends Tab 31

Searching for Friends 31

Managing Your Friends 33

Creating Friend Lists 35

The Inbox Tab 37

Reading Messages 38

Avoiding Spam 39

Reading Notifications 39

Composing Messages 40

Getting Help 41

2 Facebook Groups 45

Welcome to Facebook Groups 45

Messaging Your Members 46

A Word About Spam 46

Joining Facebook Groups 47

What Groups Are Available? 47

Taking a Look at a Group 51

How Do I Join a Group? 54

Which Groups Can I Join? 54

Creating Your Own Facebook Groups 55

Creating Your Group 57

Customizing Your Group 58

Inviting Friends to Join Your Group 61

Seeing Your New Group 65

Managing Your New Group 67

Deleting a Group 70

3 Creating Your Own Pages 71

Welcome to Facebook Pages 71

Pages from a Marketing Perspective 72

Viral Marketing with Pages 73

Page Authenticity 74

Finding Pages 75

Searching for Pages 76

Browsing Pages by Type 78

Browsing All Pages 79

Becoming a Fan of a Page 80

Examining a Page 83

Sharing a Page 85

Creating Your Own Page 88

Examining Your New Page 92

Editing Your Page 94

Updating Your Fans 98

Promoting Your Page 99

4 Hosting Your Own Facebook Events 101

Welcome to Facebook Events 101

All About Facebook Events 102

Checking Out Your Friends’ Events 103

Taking a Look at an Event 104

The Information Section 106

The Description Section 107

The Other Information Section 109

The Photos,Video, and Posted Items Section 109

The Confirmed Guests Section 109

The Other Invites Section 109

The Wall 110

The Event Type and Admins Section 110

Adding an Event to Your Event List 110

Browsing for Events 113

Searching for Events 113

Creating an Event 115

Customizing an Event 117

Uploading the Image for the Event 118

Setting Event Options 118

Setting Event Access 119

Inviting People to Your Event 119

Seeing Your Event 122

Managing and Publicizing Your Event 124

Message All Guests 1...

Customer Reviews:

Average Customer Rating: Score = 3.0 Score = 3.0 Score = 3.0 Score = 3.0 Score = 3.0

Facebook. Not Marketing.
Customer Rating:  Score = 1 Score = 1 Score = 1 Score = 1 Score = 1

This is a good guide to Facebook, but it is absolutely not a marketing guide. A marketing guide explains strategy and planning, not which buttons to push in Facebook. If you're looking for a how-to for Facebook, this is a very good one. If you're looking for even a very basic guide to marketing on Facebook, this is not it. This is not a marketing book. PERIOD. It's a Facebook how-to. The title is a flat-out deception, and as a marketing guide, this book is a waste of money.

did Facebook change since this book was written?
Customer Rating:  Score = 1 Score = 1 Score = 1 Score = 1 Score = 1

I am trying to use this book to learn how to better use Facebook (FB) in marketing my business. However, so many of the illustrations do not match what is on the actual FB webpages. Has FB completely changed its look since this book was written?

For example: the book says on pg 47 that"[c]licking the Groups icon at the left on your profile page opens your groups management page, as shown in Figure 2.1."

First, there isn't a Groups icon at the left on my profile page; it is on the left on my Home page. Second, when I click on the Groups icon I do not get the screen shown in Figure 2.1. This is just one of many examples of what does not match b/t what the book states and FB reality. For the most part, none of what I have tried up through page 50 has worked or looked the way the book says it should.

Is it me, Facebook, or the book?

Facebook Marketing
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5

Facebook Marketing: Leverage Social Media to Grow Your Business

Facebook Marketing was extremely helpful to me as a realtively new FB user. Before I bought the book I hunted around FB trying to figure out how to create a "Group" without success. But with Facebook Marketing I managed to create the group "Build a Health Care Bill: We Can Do It Better Than Congress" [...]

I've learned many other features of FB most of which I'm not yet ready to try. I keep "Facebook Marketing" nearby as a reference now that I've finished reading it.

Only good for extreme beginners.
Customer Rating:  Score = 2 Score = 2 Score = 2 Score = 2 Score = 2

I purchased this product hoping it would give me some strategies for marketing the small business I work for on Facebook. I was extremely disappointed with the lack of depth in the content. This book would be much more useful for people who have never used Facebook at all. I am a 22 year old Content Manager at a small direct marketing company and this book didn't tell me a single piece of information that I didn't already know. If you are considering buying this please realize that is covers only the most basic of Facebook marketing and for someone who has been using social marketing for years, it does not provide a single nugget of knowledge.

Author Makes It Easy For Non-Computer People
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5

Watch Video Here: http://www.amazon.com/review/RBJD3NQL1SBXK My first novel was recently published. (An Honorable German: A U-Boat Novel). The publisher only does a little bit, the author has to do the rest. I wasn't able to do any pre-publication work because of illness, so I have been forced to play catch up and doing it online made the most sense. Only I don't know how. This is one of the books I purchased to teach myself. If you are not a geek and want to know the ins and outs of facebook marketing, this book will show you how.

Charles McCain

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