1. Business Management

Marketing & Sales Textbooks

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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Paperback
 
Edition:
Reprint
Author:
Frank Rose
Publisher:
W. W. Norton & Company
Release Date:
March 2012
ISBN-10:
0393341259
ISBN-13:
9780393341256
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Pick Another Checkout Lane, Honey: Save Big Money & Make the Grocery Aisle your Catwalk!

Pick Another Checkout Lane, Honey: Save Big Money & Make the Grocery Aisle your Catwalk!

Paperback
 
Edition:
First
Author:
Joanie Demer, Heather Wheeler
Publisher:
Aviva Publishing New York
Release Date:
November 2009
ISBN-10:
0984149783
ISBN-13:
9780984149780
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The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World

The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World

Hardcover
 
Edition:
Rev Exp
Author:
Fred Reichheld
Publisher:
Harvard Business Review Press
Release Date:
September 2011
ISBN-10:
1422173356
ISBN-13:
9781422173350
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We Are All Weird

We Are All Weird

Hardcover
 
Author:
Seth Godin
Publisher:
The Domino Project
Release Date:
September 2011
ISBN-10:
1936719223
ISBN-13:
9781936719228
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Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (J-B Lencioni Series)

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (J-B Lencioni Series)

Hardcover
 
Edition:
1
Author:
Patrick Lencioni
Publisher:
Jossey-Bass
Release Date:
February 2010
ISBN-10:
0787976393
ISBN-13:
9780787976392
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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Hardcover
 
Edition:
1
Author:
Oren Klaff
Publisher:
McGraw-Hill
Release Date:
January 2011
ISBN-10:
0071752854
ISBN-13:
9780071752855
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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Paperback
 
Author:
Chet Holmes
Publisher:
Portfolio Trade
Release Date:
May 2008
ISBN-10:
1591842158
ISBN-13:
9781591842156
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Wired to Care: How Companies Prosper When They Create Widespread Empathy

Wired to Care: How Companies Prosper When They Create Widespread Empathy

Hardcover
 
Edition:
1
Author:
Dev Patnaik
Publisher:
FT Press
Release Date:
January 2009
ISBN-10:
013714234X
ISBN-13:
9780137142347
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