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Understanding Business with Student CD and PowerWeb,   ISBN:9780072499223

     
  Understanding Business with Student CD and PowerWeb

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Binding: Hardcover
Release Date: June 2001
Edition: 6th
List Price: $115.05

Average Customer Rating:
Score = 3.5 Score = 3.5 Score = 3.5 Score = 3.5 Score = 3.5

ISBN-13: 9780072499223
ISBN-10: 0072499222
Author: William G. Nickels
Publisher: Mcgraw-Hill College
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Summaries and Customer Reviews are supplied by Amazon.com

Summary:

The extensive customer-driven development of Understanding Business, 5e, led to a product message that instructors flocked to and we achieved unprecedented growth. That message – which includes the key elements of custom focus, technology, authorship, and package – has been honed even further throughout the 6th Edition development.

This 6th Edition has been through an intense, customer-driven development plan – with the help of more than 200 professors, the 6th edition is poised to be an even more effective teaching and learning resource than ever before. In addition to traditional manuscript reviews, twelve focus groups were conducted all around the US that lead to important insights regarding the teaching needs of both full-time and part-time teachers of this course. The 6e benefits from student survey feedback as well.

Nowhere has the technology explosion been more felt than in the Introduction to Business course. The popular and robust UB5E website is enhanced for the 6th Edition, and includes such features as web-based projects, links to professional resources, and PowerWeb, as well as other exciting instructor support tools. In addition to the eLearning Sessions that put the course content in context for the student audience, there is a self-quizzing function, a multi-lingual glossary (with audio pronunciation of key terms/definitions), internet exercises, and even crossword puzzles to help student master the course content in an engaging fashion.

Authorship = Credibility. No one can deny the unique perspective this Perfect Author Team has to offer. Bill Nickels is a 4-yr school Intro to Business teacher; Jim McHugh is a community college Intro to Business teacher; Susan McHugh is an educational consultant. Authors who teach the course are unique among competitors in this market.

The Integrated Teaching and Learning System and the extensive supplementary package is unequaled in this package-intensive market.

Customer Reviews:

Average Customer Rating: Score = 3.5 Score = 3.5 Score = 3.5 Score = 3.5 Score = 3.5

Past Edition Saved Lots of Money
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5

This book was in great condition and shipped speedily. The class requirement was the 8th edition, but the 7th edition has worked fine so far in my business class at college.

Never received!!
Customer Rating:  Score = 1 Score = 1 Score = 1 Score = 1 Score = 1

I bought this book for my daughter for a college class on the 28th of August and paid the extra money for it to be expedited so she would have it in time for her first assignments. We never received the book and had to withdraw her from her class because she got so far behind in the week we waited. My credit card was charged for both the fee for the book as well as the expedite fee. It's really hard to find any one to talk to. The only contact I have had with anyone from Amazon.com is this request for a review so I am taking the time to vent my disapproval over this transaction.

SAME BOOK
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5

This is excellent book, it is about the same as the eight edition. I am glad professor let me use it instead of paying a lot of money for the eight edition which cost 122.00 dollars for a new one in my school. And I got this for one for just 10.00 dollars. I save a lot of money.

truth in advertising
Customer Rating:  Score = 1 Score = 1 Score = 1 Score = 1 Score = 1

I was told I would get the cd rom that comes with this book and I didn't get it. Two weeks ago I gave Katie Verhalen the opportunity to fix this problem by emailing her through this site, I got no response. I'm still waiting for what was promised: The cd that goes with the book!

Worthwhile elementary text.
Customer Rating:  Score = 4 Score = 4 Score = 4 Score = 4 Score = 4

This book covers a lot of ground, so if it starts with some awfully basic stuff, that's okay. The only real complaint that I have is that the authors are a bit too rah-rah for my taste when discussing marketing, but then, that's probably par for the course; everybody who is into marketing tends to go overboard on the bubbly, fake energy. That, and the fact that they demonstrate an astounding lack of understanding of basic arithmetic when they assert that "while saving 2% by paying a bill early may not sound like much, doing it over the course of a year will save you 24%".

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