The E-Myth Physician: Why Most Medical Practices Don't Work and What to Do About It,   ISBN:9780060938406

Customer Rating: 

Good general knowledge about running a business. Lets see how well I can apply the knowledge learned. The concepts seem basic and common knowledge but a great review and set up for anyone thinking of opening a medical practice.

Customer Rating: 

This book will do very little in giving you an idea of how to grow a practice, or not have it fail. It talks a lot about cloning yourself and selling your practice eventually, which is something I'm not interested in - at least not now - it's been 3 years since I graduated. There is nothing substantial about doctor-patient communication or patient acquisition, which I believe has a lot to do with why practices fail. The reason I would pay $0.02 and rate it a 1 star is because it has some decent philosophical concepts, but you can get those just about anywhere with all "self-help" manifestation-type books that are out now. The author probably had a good 1st book (haven't read it) and then just figured he could use the same template to clone a dozen others on a different topic. Invest your money elsewhere - really disappointing, and was able to finish it about 2 hours. And I'm no speed-reader.

Customer Rating: 

Already a fan of Michael Gerber's E-Myth books, this book truly is a must-read for anyone who has a professional practice. In Colorado, dental hygienists can practice independently. I recently started my own practice (http://www.DentalHygieneHaven.com), which is truly a practice (job). Thanks to Michael Gerber and this book, my practice is on its way to becoming a business. This book is bringing much sanity and predictability to my life!

Customer Rating: 

As an OD ready to start a new practice, this advice was invaluable. Many of us spend years perfecting our patient care, but never learn how to run a business. Easy read with some good advice.

Customer Rating: 

Gerber's E-Myth theory works well in small healthcare practice: most offices fail because doctors are "technicians" with little knowledge about how to manage successful business.

Billing is an especially difficult aspect of managing the doctor's office, because it must succeed in an increasingly adversarial environment, where billing complexity creates opportunities for providers to commit fraud and for payers--to benefit at the expense of the providers. An in-house billing operation and a naive outsourced billing office owner are both helpless against insurance companies armed with significant resources devoted to denying reimbursement and including professionally managed processes and leading-edge technology.

Read Gerber's book before deciding to manage your billing inhouse or to outsource it to professionals.

Yuval Lirov, Practicing Profitability - Billing Network Effect for Revenue Cycle Control in Healthcare Clinics and Chiropractic Offices: Collections, Audit Risk, SOAP Notes, Scheduling, Care Plans, and Coding