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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers,   ISBN:9781422121153
     
  Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

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Binding: Hardcover
Release Date: April 2008
Edition: illustrated edition
List Price: $29.95

Average Customer Rating:
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ISBN-13: 9781422121153
ISBN-10: 1422121151
Author: Gerald Zaltman, Lindsay H. Zaltman
Publisher: Harvard Business School Press
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