Grown Up Digital: How the Net Generation is Changing Your World HC,   ISBN:9780071508636

Customer Rating: 

It's a must read for anyone that has kids or lives on Earth after Internet became part of our lifes...

Customer Rating: 

As a father of two of the net generation myself, the book was invaluable. As a marketer and advertising professional, it is quite revealing and educational. It is so easy to misunderstand this generation and the changes and challenges they are going through. However, Grown Up Digital helps you understand the types of challenges and opportunities that present themselves with this generation. It guides you to make things better for them. It also helps you create a conversation in the right way and in a way that makes it welcome.

A must read.

Customer Rating: 

This book gives you a lot to think about. I especially liked the chapter on learning and the net generation. The old models of lecture don't work and those of us involved in the field of education should employ some new ways of engagement. Tapscott leaves you with hope for the next generation.

Customer Rating: 

I agree with the criticism. This book is more like an ideology than an analysis. Sponsored by parts of Corporate America it only shows the bright side of virtual life.

Customer Rating: 

In 1997, Don Tapscott wrote Growing Up Digital, an extensively researched inquiry into how growing up immersed in digital technology changed a generation. Now, he returns to this question, exploring what has happened as that generation and its technology have matured. Tapscott addresses numerous concerns and delves into accusations commonly voiced about this "New Generation." He generally finds that the insults are without merit. In fact, he is almost a cheerleader for the digital generation (or "Net Gen," as he calls it). The book reads quickly, especially considering that it is based on a $4 million, multiyear research project including nearly 10,000 interviews. Where Tapscott shows his supportive research, he is highly persuasive. When he wanders into personal positions, his reasoning is less compelling. getAbstract suggests his comprehensive report to a wide range of readers: all marketers and futurists, anyone interested in cyber-culture and any human resources professionals who wonder how to integrate Net Gen into the workforce.