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Framework for Marketing Management, A (2nd Edition),   ISBN:9780131001176
     
  Framework for Marketing Management, A (2nd Edition)

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Binding: Paperback
Release Date: November 2002
Edition: 2
List Price: $120.00

Average Customer Rating:
Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0

ISBN-13: 9780131001176
ISBN-10: 0131001175
Author: Philip Kotler
Publisher: Prentice Hall
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Summaries and Customer Reviews are supplied by Amazon.com

Summary:

A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks. For anyone interested in the field of marketing—and its relationship with the consumer.

Customer Reviews:

Average Customer Rating: Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0

Fast
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5

I got the book fast and it was in great shape. It was the international edition and from what I could tell it was no different than the standard one.

Love this
Customer Rating:  Score = 4 Score = 4 Score = 4 Score = 4 Score = 4

One of the best marketing management books provided by Kotler.
It gives core ideas of marketing and enrichs marketing knowledge and straegies.

Fast Service
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5

Service was very fast and efficient. Unfortunately tracking was not available. Book arrived in perfect shape and in time for classes. Thanks!

Easy to follow
Customer Rating:  Score = 4 Score = 4 Score = 4 Score = 4 Score = 4

It has good review material, with clear concepts. I decided to keep it for future references.

Excellent condition - textbook with library binding
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5

The book arrived swiftly and in excellent condition. I did not know what to expect for the library binding, but I have been very happy so far. It is a plain hardcover with a piece (color) of the original softcover professionally glued to the front. The content is exactly as it should be. Much better durability and great quality. Smooth transaction process, no snags and no problems.
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