eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business,   ISBN:9780470411599

Customer Rating: 

I found a lot of useful information on this book. I would recommend it to publish any type web page.

Customer Rating: 

eBoot Camp has given me the tools to increase traffic on my website, and the results are practically instant! The book is very easy to read and for all levels - from a novice to someone like myself who thought I knew the internet - it is a great resource to have handy.

Customer Rating: 

I have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. So while most web marketing books may not present me with new techniques, I have still given five-star reviews to those that I think others would find useful.

Not only is this book a weak primer with plenty of page filler, but Perlman's suggestions can actually hurt your marketing results. Chapter 4 is dedicated to your keywords meta tag, yet Perlman doesn't realize nor does he mention that Google's algorithms have completely ignored the keywords tag for years. When discussing title tags, he makes no mention of easy mistakes that will get websites penalized or even blacklisted from Google. Perlman encourages reciprocal link exchanges with other webmasters (with no mention of anchor text), but never explains that some links can be worthless, and others can get you banned from Google.

The only effective marketing angles that Perlman barely scratches the surface on are writing articles, press releases, and blogging. I can point out several books for the same amount of money that contain ten times as much useful information for newbies and designers alike, such as Web Marketing All-in-One Desk Reference For Dummies, and Web Copy That Sells.

I bought this book (Amazon verified) because there were almost 50 glowing reviews. What I failed to notice was that 90% of the reviewers have written only one review. Most of them refer to the author by his first name, and suggest that they've been to his seminars. The testimonials in his book are from other authors, and not a single one of them are web developers or online marketing experts. Perlman himself seems to have no background in web design or internet marketing (there's zero mention of either on his sites or in his book).

Countless other web marketing books will help you more in the long run, and will actually tell you how not to get banned from Google. I'm not even upset that I bought it, I'm upset that so many people new to web marketing will buy it, and do a major disservice to promoting their business.

Customer Rating: 

If you are a small business owner trying to figure out how to set-up and structure your website, this is the book for you. I hired someone else to build my site, but after reading this book I was armed with the information I needed to ask the right questions to ensure my site was built with search engines in mind. A great book with practical, usable information for those just starting their web business.

Customer Rating: 

Anyone can enjoy and learn from this book, from a computer techie to a middle-aged technologically impaired man.