YouTube for Business: Online Video Marketing for Any Business,   ISBN:9780789737977

Customer Rating: 

"YouTube for Business: Online Marketing for Any Business" is a very simple guide on how to use YouTube and how it can help your business become more modernized and tech-savvy. However, the content of this book is somewhat decieving. The first few chapters actually talk about how YouTube vidoes can help enhance your company's image and increase the overall awareness of your company. It elaborates on how producing YouTube videos allows your customers to put a face to your company and become, in a sense, more personable. In addition, Miller also talks about why your company's online presence is benefitical in the long run and how it can be used to reach potential customers from all over the world. Information of this nature is, unfortunately, brief and the remainder of the book serves a very basic step-by-step guide to producing effective videos, managing them on YouTube, and how to track your videos in terms of website traffic.

Personally, I found that this book was a bit of a disappointment. I believe that the first 3 chapters are legitimately benefitical to companies that are curious about how to utilize the internet and online videos to better organize and promote themselves. Aside from these chapters, and a few chapters on to generate revenue for your business via YouTube, the rest of the book is relevant only to those who struggle with the concept of creating different types of videos and managing a YouTube account. Nonetheless, this book can help any business (or individual for that matter) learn about the practical uses of YouTube and can be benefitical for very inexperienced internet users.

Customer Rating: 

As a mortgage broker, much of my time is spent deciding how best to generate new business. We have been using streaming video successfully for over a year, but only on our own site. We know we can get wider distribution of our content using social media (including YouTube), so I invested the huge sum of $16.47 and bought this book, hoping to get at least the basics of how best to leverage a YouTube presence.

I was very pleasantly surprised to find that the book exceeded my expectations. I didn't find pages upon pages of "filler, tellig me things I already knew, like how to plug a webcam into a USB port. Instead, I found some practical tips on good video production--and, most importantly, a lot of discussion about the social aspects of YouTube: how to create an audience base for my videos.

The book is well organized and well written. I took just a couple of hours the first time through, highlighting sections for later review.

Highly recommended.

Customer Rating: 

A bit too basic but solid concepts to help position your business on Youtube. Very useful for a small business owner who may be never to the internet or new at exploring social media, social networking, and emerging technology, widgets, gadgets, etc. haha. For most advanced users, this is certainly too simplistic and more of a 'how does it work' functionality then useful tools to help make money or position yourself, your brand, or your company on the web through youtube. I did really like the case studies used which helped to get my creative juices flowing.

Customer Rating: 

If you can't read on youtube their rules I guess you can buy this book.
Because all it does is regurgitate the obvious and add in a few geek terms. DON"T waste your money

Customer Rating: 

This book is exactly what I needed. He spoke in simple terms, but provided great detail and valuable information. He covered every detail. I feel very comfortable about my knowledge of YouTube operations, making my videos, uploading, editing, and the whole process. I highly recommend this book.