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Understanding Business Strategy: Concepts and Cases (with InfoTrac®),   ISBN:9780324282467
     
  Understanding Business Strategy: Concepts and Cases (with InfoTrac®)

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Binding: Hardcover
Release Date: July 2005
Edition: 1
List Price: $195.95
 ISBN-13: 9780324282467
ISBN-10: 032428246X
Author: R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt
Publisher: South-Western College Pub
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Summary:

UNDERSTANDING BUSINESS STRATEGY encourages a hands-on approach to learning with applications and features such as: experiential exercises, BizFlix video clips, and brief end of chapter cases. Further, features such as the Strategy Tool Box and Your Career provide practical tools as students embark on their own careers. After reading Understanding Business Strategy, students will not only have an understanding of modern strategic management; they will also grasp the application of these tools in their own careers.
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