 | Summaries and Customer Reviews are supplied by Amazon.com | Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages–called "tweets"–that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins. |
Average Customer Rating:   published at the perfect time We all know that popular websites come and go. If you're running a business, it's important to utilize these sites while they're hot. We also know it's almost impossible to utilize all these sites and keep up with how to use them, which is why I was glad that Joel Comm published this book. It helped save me a lot of time trying to decipher what Twitter is, get on the site, and help the business I work for.
The only problem I have with this book is that it was more about the Twitter platform rather than using it in subtle ways to make money. There is some of that in there, but it's nothing earth-shattering, like some of the reviews here would have you believe. Still, I think this is a pretty good book and worth checking out if you are new to Twitter and want a quick education on it. Twitter Power is Twitter for Super-Affiliates A couple weeks ago I flew down to Atlanta to meet Diane Myer (@flydigemini) of StudioCom (@studiocom) at her Atlanta agency. After chatting, she handed me a copy of Twitter Power: How to Dominate Your Market One Tweet at a Time. Having never read it herself, she passed it off to me so that I might read it and write a book report for her. Here's that book report.
Twitter Power was written by Joel Comm (@joelcomm) and is a rare bird: a book that is both a shameless, step-by-step self-promotion and marketing guide for social media and a book that trains readers on best practices, which is a great help to people new to social media (Twitter being only one of many social media tools that it shows you how to use).
Twitter Power is dead center between the PhD work of history, case studies, and Twilosophy offered by Shel Israel in the form of Twitterville and the more moralistic 101 step-by-step work of Tee Morris in All a Twitter. What makes Twitter Power different to me is that is spends quite a bit of the book ignoring Twitter. It backs off and deals with the broader social media solutions offered over the last decades, including advice for blogging and the history of social media. Then it paves the way for why Twitter actually matters -- not only offering partial context in the form Twitter's history but also context that traces back to BBS systems.
Mind you, this isn't Cluetrain. Twitter Power does suggest that just about anything and everything can be monetized and is open to monetization -- and it also suggests that maybe, sometimes, dropping affiliate links into everything might not be the right way to play it.
I appreciate this sort of shamelessness. It is more honest and a lot less moralistic than a lot of the other Twitter books. For example, this is the only book I have read that doesn't do the requisite Guy Kawasaki witchhunt.
In fact, unlike many of the books I have reviewed, I dog-eared page 48. I have been meaning to jump into Photoshop and create myself a custom Twitter background image -- like all the cool kids make. The one I have isn't nearly as pimp-daddy as I would like. So, I turned down a corner to remind me to go back and either make my own or drop $100 for @Twitart to make one for me.
Like I said, this is a useful book!
I think 2009 is the year that the nerds who are trying to keep Twitter pure and pretty get a wedgy and a good pantsing, and Twitter gets a little less "church lady" and a little more "rock star." Joel Comm is someone I look to as a leader. Additionally, I am much obliged to MC Hammer (@mchammer), Gary Vaynerchuk (@garyvee), Darren Rowse (@problogger), Chris Pirillo (@ChrisPirillo), Steve Rubel (@steveRubel), and Robert Scoble (@scobleizer) for also paving the way to Twitter and blog shamelessness! God bless all your souls.
Thank you, Joel Comm, for actually writing the book on it. Just the right book to power up brands with Twitter Comm's book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm's book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right. Excellent for small business owners I was delighted with this book. After attending half a dozen breakout sessions or networking meetings on social networking, I couldn't figure out how Twitter would be useful for a small local business.
This book is easy to read and full of practical examples. I was especially grateful for the later chapters on other applications that work with Twitter and the 30 days to implement Twitter.
After all the hype and hysteria I was really happy to read this useful, practical, targeted book. I'm looking forward to reading other books by this author. Will recommend to any of my clients, friends and anyone else. Twitter Power I read Twitter Power just as I joined Twitter as a user. I have read a dozen or more books on social medaia and I found this book to be one of the most informative with very practical help. I om n Twiter for personal and for business porposes and don't always know how to walk that line. THe book hels with this gray area. Highly recommended
Tim |  |
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