Twitter Power: How to Dominate Your Market One Tweet at a Time
ISBN:9780470458426 read summary

I've read a handful of Twitter books and this one is the best so far. Most others are Twitter 101...this one goes deeper which is good.

If you have

* A well established business
* Your are have a established presence on the web.
* You already make successful blogs.
the book is for you, if not, don't bother.

If your are starting a business and you are not part of the <1% of exceptional famous peoples in this world. That have a exceptional product with a exceptional presence on the web.

Comm have a hard time to put himself in the starter choose, and that his weakness. He mention to never put your website in your tweet, well with 65,359 follower like he have, I would probably won't tweet about my website. He is on another planet.


Conclusion: Don't read it with too much excitement, you won't reach 65k followers if you don't have a established business.

Hi there! You've seen it. I've seen it. Yes, we've all seen it. And we're all excited by that unmistakably familiar Blue Birdie. All the buzz about it and its tweets on traditional media outlets has probably brought you to this page. I would not be surprised to hear that the hype surrounding this microblogging sensation known as Twitter has led you here, wondering whether or not you should purchase this book.

For starters, here are the $16.47 (or insert however much this book may cost you by the time you're reading this review) questions to ask yourself: Do I know how to leverage Twitter for online marketing and branding? And if not, can I possibly figure it out without this book?

If you answer "yes" to any of the questions above, you can skip the rest of this review. You are a marketing genius. You don't need this book, and you definitely don't need to waste your time and money on it.

But, on the other hand, the chances are you'll answer "no" to both questions. No worries, because you are not alone. There are many of us.

In fact, there are lots of us in the Gen Y cohort without the slightest clue of how to work this new gig. You may have heard of the popular notion that today's younger generation grasps the workings and capabilities of social media sites like Twitter. The media loves to propagate this, and, well, it's simply a myth. Just because we tweet for fun does not mean we know how to leverage Twitter for business and online marketing. Hence, there is this need/demand for Twitter Power.

More importantly, the good news is that this book is made for you. Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm is a conversational, very easy to read guidebook chock full of insightful and actionable marketing strategies and techniques.

With all the initial wonder/amazement associated with the technological innovation of social media, Mr. Comm makes you realize that Twitter is really just another marketing channel by which your target market consumes its information. As such, branding--whether personal or corporate--is paramount. At its most basic, branding means getting your name out there and remaining in the hearts and minds of people. But to do so effectively, you have to build great content and you have to offer something of real value.

This is the forte of this book. It creates a paradigm shift for you, broadening your perspective of social media sites as a whole. What does this mean? It means that the marketing tips you ultimately gain in this book are transferrable to other social media sites like Facebook and MySpace among others. The only thing you have to do is "tweek" (pun intended) it a little. The general concept still applies. And it's key.

All in all, for the timelessness and wide applicability of the advice, I give this book 5 stars.

So what are you waiting for? Get this book now. Let Mr. Comm show you how you can unleash Twitter Power for your company. It may not make much sense right now. But after reading this book and doing the 30-day plan to dominating Twitter near the end of the book, it will certainly make a whole lot of Twitter sense!

This is the best guide I have found regarding all aspects Twitter related! I have been in marketing for many years and this book was easy to read, not too technical, and gave me a good foundation. I read the reviews before purchasing and I was impressed with the book when I received and read it. I am completely educated about Twitter marketing now. I highly recommend this book to anyone who is looking to learn how to market on Twitter!

Honestly, I am surprised this book has gotten close to 5 stars. I tried to force myself to read this entire book, but for the first time ever, I put it back on the shelf 3/4ths of the way through. I haven't read any other books on twitter, but I purchased this book because everyone said this was 'the' book to have on twitter.

I picked up on several dos and donts in the book, but not nearly enough. I don't consider myself a master of twitter. I've been in the internet marketing and social media biz for about 5 years, but a lot of the information in the book was fairly obvious. I didn't take away a lot of information that I hadn't already known. After reading the first 100 pages or so of the book, I didn't really take away much. By the time I got close to the end, I figured it wouldn't be worth my time to complete it.

I am sure Joel Comm is a smart, savvy dude, but to me, this book didn't cut it. I felt a lot of the subjects were drawn out to make the book a sufficient length. This book could have easily been 75 pages.

All in all, I am not happy with buying this book. This was my first Joel Comm book I've read. I'd have a tough time picking up another one of his books. Ultimately, I wouldn't recommend it.