 | Summaries and Customer Reviews are supplied by Amazon.com | The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you'll learn how to: -
Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment -
Determine which social media tactics you should be using with your customers and employees -
Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem -
Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy -
Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects -
Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business. If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
www.TheSocialMediaBible.com |
Average Customer Rating:   Good book, but not a bible This book is a good way to get familiar with online social tools. The author covers ways to use email, social networking tools and publishing tools. He has good information about establishing some goals and determining a strategy for meeting the goals. He also has a lot of useful references if you want to get more familiar with a particular topic.
I only gave it three stars for the following reasons:
- Too much coverage of the history of the internet, email, and web pages. If I was interested in that, I'd get a book on the history of the internet, email, and web pages.
- Misinformation on some tools, and missing information about other tools. For instance, the author mentions Joomla, a content management system that can be used to create websites and blogs. He mentions it in a way that may mislead people as to its uses when he states that it can pair with any number of applications. It might work with other applications, but that may require coding skills or money to pay someone to make them work together. He also ignores the multitude of other open source content management systems that are out there.
- A serious amount of repetition in sections one and two. A lot of what is stated in the second section is already in the first, so it added a few hundred pages without saying a whole lot.
This is a good book. It's less complete than the title suggests.
The Blueprint for Business Success For any business trying to expand its customer base or simply keep existing customers informed on any new products or services, this is the book to buy; the strategies are not only sound, they could spell the difference between success or failure; from merely surving or thriving in the competitive world of 21st century business.
The authors, Lon Safko & David K Brake are highly experienced professionals and offer advice that is essential; heed it and you will more than likely prosper in your business endeavors.
If you're somewhat overwhelmed by the social media hype, relax; this book is laid out very thoughtfully, so even the novice will understand the strategies. By the time you wade through the entire book, you'll feel prepared to take on the global business community, as an active collaborator. The results are certain to be favorable.
Finally, if you're confused by the increasing number of books hitting the market covering this critical issue, and can't make up your mind which one to focus on; take my advice and don't miss the boat on this particular gem.
It's really all you need to get started in actively engaging in a successful social media endeavor. Trippled my web traffic in less than a week This is an incredibly invaluable tool! We started a blog for our non-profit last year, which increased our traffic at the time, and did some SEO based on info we found on the internet, but The Social Media Bible really helped us hone in on our plan for the use of all our internet-based resources so that they aren't just a bunch of individual, random efforts but are part of a well-orchestrated execution to get our charitable message out in front of the right people and help parents of children with special needs to access the services that everyone's tax dollars have already been committed to providing but which were being (often unlawfully) denied. See [...] Social Media Bible - it's practically as big as the Bible, too! For those of you that would like to know more about Social Media (Twitter, Facebook, Meebo, Plurk, Digg, Vimeo, PodBean, BlogTalkRadio, Second Life, etc.), The Social Media Bible by Lon Safko and David K. Brake is the book to buy.
I purchased it last week and have devoured it from cover to cover. The information is comprehensive, timely, and practical.
It provides the historical background of social media as well as how to use social media as a strategy in your marketing plan. It describes what each social media tool is, how it can be used, what other applications work with it, who uses it, and even gives suggestions on who SHOULD use it. I've read just about every other book on social media and none of them are as complete as this one.
As well as being an essential resource for everyone involved in marketing, PR, and business, this could well be used as a textbook for college classes in social media.
To keep the information timely, the authors have included a link and log-in information for purchasers to access up-to-date information. State of the Art Resource Book on Social Media Transitioning from print media to the world of social media is a big leap for most baby boomers who struggle to keep up with digital and cyber advances. Finally there is a comprehensive book that covers the nuts and bolts of social media in a clear and comprehensive way. As the Editor of [...] a rapidly growing "Community For People Who Buy, Sell or Collect Antiques, Collectibles and Art", I am finding "The Social Media Bible" packed with valuable information, references, resources, links, experts, experiences , suggestions etc. Beginners and seasoned professionals will appreciate this book. "The Social Media Bible" is HUGE in size and value...........you will certainly feel like it was well worth the purchase!
C. Dianne Zweig, Editor [...] |  |
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