Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media),   ISBN:9780470499313

Customer Rating: 

I was first exposed to the concept of inbound marketing through HubSpot's blog, which I have been reading now for the last six months ([...]). As a startup company CEO, I am always looking for cost effective ways to market our services, so I was very intrigued by the methodologies explored in the company's blog. Having enjoyed the blog, I bought the Inbound Marketing book, written by HubSpot's two founders, soon after it was published.

The book is a concise, step-by-step guide of how to build your company's inbound marketing efforts. It's full of practical, executable advice and each chapter ends with a handy to-do list. Admittedly, I was eager to finish the book, so I merely glanced over the to-do lists. Now, however, I've gone back and created a master list of items that my company needs to complete over the next three months. From using social networking sites to build fans and followers, to advice on how to best name a blog post for maximum impact, there are pearls of wisdom spread out throughout this easy to read handbook. I highly recommend the book to any marketer who wants a solid introduction to inbound marketing, as well as the experienced inbound marketer looking for some new tools and approaches.

Customer Rating: 

This book is a terrific read for businesspeople who recognize that old-school marketing approaches are less relevant every day. This manifesto on weaving the web into your marketing gives a succinct, actionable plan for driving customers to your business. What's most remarkable is the authors' ability to present the plan in a way that does not require a degree in website design or a large IT budget . It may be a bit of a cliche to say that the web is a great equalizer, but this book proves that there is more than a little truth in that bromide.

Customer Rating: 

I met the authors at an event in Boston, where I run the online career network [...]. Although I've read tons of books, blogs, articles and reports on "Web2.0", "Social Media" and the like, this book offered the PERFECT combination of "how-to" and "why"... meaning they combined the instruction set of what to do, along with the business rationale for WHY doing these things is so valuable and important for business.

As a CEO, I never seem to have enough time in a day, and I'm therefore very picky about the books that make it onto my reading list -- if you are a highly selective reader as well, this book is well worth your time.

I highly recommend this one to marketers and leaders who are transforming the next generation of business.

Many thanks to Brian and Darmesh for sharing their insightful and inspiring ideas!

Jenny Floren
CEO, [...]
T: jennyfloren
F: facebook/jfloren
L: linkedin/in/jfloren

Customer Rating: 

Over the last year I have read many books to help improve my new business. I believe the recommendations in this book will lead to great success if followed faithfully. As with all marketing, inbound marketing is a process that you set up, continue over time, and measure. While I'm slightly older than the digital generation I am a digital convert.

Customer Rating: 

This is a solid gold bible for how marketing now needs to get done in big or small companies. The authors make the great and important point that big marketing budgets are out and big marketing brainpower is in - - all thanks to the social web. For those of us "veteran" marketeers, this is a must read. I liked the concise way the ideas were developed and there were plenty of good checklists to use. A great handbook for leading change in "old style" marketing groups, and a great architecture guide for building new ones.