Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media),   ISBN:9780470499313

Customer Rating: 

I have just finished ready this book and am very pleased with all the information it has to offer and the order they give it to you. I originally thought I'd be able to take care of all our inbound marketing then soon realized I need help. This book tells you everything you need to know and I can't recommend it enough if you are just getting into inbound marketing. I have used facebook for a few years on a personal level but the business side is different. I thought Twitter was awful until I read this book and realized there is a use for it. I'm very excited about getting started and love that they give you a to do list and how to interview people to help you. GREAT BOOK!!!!

Customer Rating: 

Inbound Marketing is for newbies, but there are some gems in there for everyone.

If you haven't started out or haven't gotten very far with social media or search engine optimization, this primer is a great place to start. It covers all the basics very well, though doesn't get terribly deep on any one of them (which is entirely appropriate - the authors provide a good starting point without overwhelming the novice).

The authors have done an excellent job in describing the changing landscape of marketing (from outbound to inbound), describing the basic web tools that must be mastered for this new game, and providing some good, specific tactical advice and detailed instructions.

The early chapter on getting found on Google is a great summary of how Google works. It provides a nice, succinct way to convey the challenges in how to influence your search results to those outside of IT and Marketing - You've got to create "remarkable" content and avoid shortcuts that don't work (and can backfire).

The later chapters provide good advice on how to develop and measure your overall inbound marketing strategy, as well as how to establish useful metrics to measure and track your efforts.

Customer Rating: 

I saw Dharmesh Shah speak at Affiliate Summit West in January 2010 and scored a free copy of this book. Mine was free but if you have heard about inbound marketing and want to know what it really is, you need to buy this book. Dharmesh pulls no punches. He tells the truth that inbound marketing is hard work but for those willing to pay the price there will be big payoffs for their business.

LOVED his advice on how to hire or vet "digital citizens" to help you with your inbound marketing. If you are thinking about hiring a PR firm to help you, make sure they practice what they preach and are digital citizens themselves. There are a lot of people selling this stuff that don't actually do it themselves.

He ends the book with a step-by-step guide to inbound marketing for those just getting started. I love his emphasis on content over design, and his strong support for blogging.

One of the best social media for business books you can buy.

Customer Rating: 

I am an elder law attorney (my main clients are the elderly and their children). I have looked into marketing on the internet even though much of my older client base may not be on the internet. This book does an excellent job of explaining the technology AND telling you how to use it. They have case studies that show that just about any business can utilize this type of marketing.

The last chapter is worth the price of the book. It is a step by step numbered list of how to implement all of the resources taught in the book. Read the book, follow the steps in the last chapter and you will up and running! Excellent. Good job guys.

Todd Whatley, CELA
Certified Elder Law Attorney
[...]

Customer Rating: 

Great Book on the way Marketing is for the 21st century! This was a gift from Verne Harnish [...] for the guys from Hubspot [...].....they did a great job of providing practical information that can be used NOW in your marketing strategy.

The world of marketing has changed radically, however we are still at the beginning of the transformation from the push/interupt based marketing to really providing useful information to potential customers. For a guy that loves the "science" of business, it is great to see this critical functional shift from a "WAG-based" assessment to the ability to measure, monitor and manage marketing dollars.

[...] has been doing this stuff for years, so it was good to read about it from the pros, and provided some tuning we can do to be better....recommend for CEO and all marketing folks