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E-Commerce: Business, Technology, Society, Case Book Update (2nd Edition),   ISBN:9780321269379
     
  E-Commerce: Business, Technology, Society, Case Book Update (2nd Edition)

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Binding: Hardcover
Release Date: May 2004
Edition: 2
List Price: $164.00

Average Customer Rating:
Score = 5.0 Score = 5.0 Score = 5.0 Score = 5.0 Score = 5.0

ISBN-13: 9780321269379
ISBN-10: 0321269373
Author: Kenneth C. Laudon, Carol Guercio Traver
Publisher: Prentice Hall
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Summaries and Customer Reviews are supplied by Amazon.com

Summary:

Comprehensive, market-leading text designed for undergraduate and graduate business school students, this book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

Customer Reviews:

Average Customer Rating: Score = 5.0 Score = 5.0 Score = 5.0 Score = 5.0 Score = 5.0

good !
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5

book is in excellent condition and reached on time.
Thanks to the seller !

Needed for class, not a bad book
Customer Rating:  Score = 4 Score = 4 Score = 4 Score = 4 Score = 4

I needed the book for class and was put off by it's size. However, it is not a bad read. Though it is stocked with information, the chapters are broken up with stories of real-life situations.

Book Purchase (E-Commerce)
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5

This was my first purchase using Amazon.com. Process was simple and the product arrived by the time specified in the condition listed. I would use this seller again.

Very good text book - too detailed on the "Birth of the Internet"
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5

For the most part this book is a very easy read and is organized very coherently - however, the author seems to digress sometimes by paying too much attention to certain subjects that are important and integral, but could use a 'lite' version. For instance, Chapter 3 is horrendous. Acronym after acronym really made my head spin.

I love it!
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5

I used this book for an E-Commerce course I've taken over the Summer'08 and loved reading every bit of it!

Given that there are incredible number of mistakes in the Chapter on Security related issues, but the pros out weigh the cons by a HUGE margin.

This book for me was an absolute joy to read, and I don't think I've read any book off late that has so much packed in it!
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