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Customer Reviews:Average Customer Rating: Not what I expected. First of all let me say this book is NOT about brewing beer and has very little to do with the process of opening any sort of beer establishment. It was a little like a high school business book at times. Example - I don't care about how important he perceives monthly employee meetings to be and I certainly don't care to read 5 pages about why he feels this way. I'm not interested in the three steps to creating a business plan or any other "steps" to anything that he often lays out like he's the Warren Buffet of the restaurant industry. Overall however, there are some funny stories and a very few beer related topics that make it a 2.5/5 in my opinion. I probably would not recommend it to a friend. Excellent! Inspiring! A fantastic book! The founder of Dogfish Head Craft Brewery writes in a clean, enjoyable style that makes you feel like you're sitting across from a friend, listening to him tell you stories of his adventures. If you're a brewer, business owner, dreamer, or just enjoy a good read, this is an excellent choice. Great tale of marketing Great tale of marketing and the day to day struggles to build a business, entertaining as well. An intoxicating look at the startup beer biz. A great read; full of enlightening small business/marketing info and entertaining anecdotes specific to Sam's life and the brew biz. Reading it makes me want to start a business and drink beer...preferably at the same time! Brewing up a business Great book !!!! Very entertaining and easy read. Hard to put down,full of great information on starting and running a business. A must have addition to anyones library. | | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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