Idea Index: Graphic Effects and Typographic Treatments,   ISBN:9781581800463

Customer Rating: 

The book is a fun one. Full of ideas and helpful hints. Seller was also quick to ship. Book isn't very big, but great to travel with (I like to take it to work).

Customer Rating: 

I had expected a jaunty little booklet with snappy thumbnails depicting a myriad of logos reworked in a variety of ways, all meant to kickstart one's creativity stalled in the early stages of the design process. In fact, replace 'myriad of' with 'few' and you have 'Idea Index'.
As others have suggested, the budding design students are the real market for such a book. They will be exposed to the fact that designing is never a completed process and that, when you think you have exhausted all possibilities, you can be assured that the tip of the iceberg has been only lightly touched.
I usually enjoy seeing the processes of other designers and delight in viewing the many thumbnails in the evolution of a logo. This collection shows a bland, but achingly deep, collection involving scant graphic elements. Sure, it was not promised that I would be suprised by some of the ideas presented, but I had expected to be. I found every idea predictable. It is pretty sad when an idea book makes you recall your earliest attempts in art school. Thats what I found in the Idea Index.

Customer Rating: 

After the long scheduled wait time-Order date May 28, Estimated delivery June 1 - June 19, I still have not received the item.

The vendor was very willing to refund the payment and did so immediately after my request.

Customer Rating: 

This is a great book when you need ideas for a project but just don't have anything or are burnt out. This helps with graphics and text. Sitting down with a hot/cold beverage and relaxing with this book is a great idea. The page layouts and continuous colors used are nicely done and show how each idea can effect a graphic or text.

Customer Rating: 

This book is a great cause it helps to inspire thoughts for designs in a creative way. Ideas that you may not think of to add to a design will help open your eyes. The typographic treatments help broaden your mind by seeing how to create attractive type so your not using the same old style of typographic.