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Customer Reviews:Average Customer Rating: learner This is a briliant tool for anyone in any creative business. It covers all the bases from management of a design firm to running the business end. I am the CEO of a formidable 30 year old design/manufacuring company in the fashion world. I found this book extremely focused and enlightening, so much so that I purchased it for several managers in and outside my company. Very good for teaching I bought this book to teach a class about design firms management. It was really useful, specially the way all subjects were arranged. Great Book! Although I am not an Architect but I enjoyed reading this book. It tells you exactly what you want to know about running a design firm. I also liked the simple, clear language that was used. If you are planning to start up your own business then I really recommend you to read this book. A Great Resource for Understanding and Managing Design Firms I was very pleased to find this book. It is a clear, concise resource for people who need to better understand design firms. It provides an insight into the nature of the design business - and it unique culture - that is invaluable to both practitioners and managers who want to create a successful and healthy organization. Must Have How Firms Succeed should be on every Design Firm's must read list. It is the closest thing to a how-to manual in running a design firm. Anyone who follows the principles of the text will reap the rewards as their business grows. | | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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