 | Summaries and Customer Reviews are supplied by Amazon.com | A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. - Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain
- Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
- A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it
- Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm
Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. |
Average Customer Rating:  Real world case studies accompany a survey of why and how companies are changing SOCIALNOMICS; HOW SOCIAL MEDIA TRANSFORMS THE WAY WE LIVE AND DO BUSINESS is a penetrating analysis of the social media phenomenon, considering if it's a fad or the biggest shift since the Industrial Revolution. Real world case studies accompany a survey of why and how companies are changing, listening first and selling based on what they hear. Social media is the #1 activity on the Web: statistics analyze how prevalent it is and its trends in our business and personal lives. GREAT BOOK! Eric has written a great book in Socialnomics. I speak about social marketing nationwide and teach the subject at three major universities. I've now adopted his book. It is timely, accurate, and demonstrates the case for every organization to be embracing social media 110%! Eric has the facts, the figures, and the stories---and his writing style is easy for anyone to understand. This is a MUST READ.
Joe Barnes
Joseph Barnes & Associates
Seattle
[...] Socialnomics Equals Business 3.0 Erik Qualman explains the Social Media explosion very easily and with great examples. It gave me some real insight to what today's, and tomorrow's, consumers are looking for in both products and services and more importantly - where they are looking! As a business owner, it made me very aware of the importance of good customer service and the power of social media to instantly push good or bad feedback to millions via their social network!
Good insight to the phenomenom of Web 2.0, Socialnomics is a must read to prepare us for Web 3.0 ... Thanks Erik ...start writing the sequel! By NOT Reading Socialnomics you're Only Holding Yourself Back Socialnomics is an excellent read. In fact I should say that again, Socialnomics is an excellent read. While I've been a social media fanatic for some time this book opened up my eyes to the way business and people are utilizing this wonderful new media in their everyday lives.
His writing style is second to none and while Eric tackles a huge topic he has made it very easy to follow. The book Socialnomics will get you thinking, I highly recommend every business owner to read and study every chapter of this book. It will change the way you market to your customers as well as the way you interact with your target market.
I finished this book today and tweeted about it asking if anybody else had read it. I got nothing but positive comments and a response from the Author himself! I don't know about you but I am always impressed with people who actually practice what they preach, more often than not that's not the case.
Do yourself a favor and buy this book... by NOT reading it you are only holding yourself back! It happened before and it is happening again I remember when I got my first email account. I only checked it when somebody called and told me they emailed me. Then I started dialing up and checking about once a week. Before long, I was checking once a day. Today, I have email on my phone 27/7. Faxes and voice mail have dropped almost completely. Qualman makes the convincing case that social media will follow the same saturation path with even greater need and benefit. I believe it. I can see how social media will grow and not only overtake email, but also potentially replace search as we know it. As a heavy email user (right now), this was the biggest revelation for me in the book.
The book starts off with an example of how a 10 minute wait in a line at the store can turn into productive time with social media. This got my attention and kept me engaged for the rest of the book. I agree with many of the premises in the book, but I had difficulty believing that everyone will be outgoing enough to post everything they do on their personal pages. However, as the author points out, even if everyone does not do this, there will be enough people doing it that there will be enough content created to make the application invaluable. He is right in his assertion when he says people trust their friends' recommendations before they trust Google's.
The author started mixing the concept of social media with that of the internet in general in chapter 4. While I believe social media may have had an influence on the 2008 presidential election, I believe there were far greater forces at work in the outcome of the election. Social media undoubtedly helped Obama, but perhaps it did not play as crucial a role as the author would have the reader believe. The author's numbers could represent the results of voter sentiment, not the cause.
I liked the way the book is laid out. I specifically like the full sentences in the table of contents. I like the chapter reviews, although sometimes they are not in the same order as the information in the chapter.
The insights on marketing, on referrals, on sources of labor in the future, elimination of the middlemen, and his observation that history keeps repeating itself are all fantastic.
I loved this book and it has changed my views dramatically on this subject. Well done. |  |
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