 | Summaries and Customer Reviews are supplied by Amazon.com | O’Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals.
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Average Customer Rating:   Macroeconomics: Principles and Tools This easy-to-read, well-structured textbook is an excellent source of information for any economics student. I used this book for Principles of Macroeconomics, an online course I took over the summer. The book is simple yet gives sufficient detail on many topics to not only provide a broad overview, but it is able to go quite in depth. The authors provide the student with a great deal of tools to use and supply many activities, questions and methods to help relate concepts to the real world. This book is written much better than my Advanced Macroeconomics text and is much more student-friendly. Not perfect, but pretty good The book is by no means perfect, but it's a darn good book. Its major imperfection is that many important concepts are spread around and not specifically brought to the forefront alone. Otherwise, though, it allows for a great foundation in Macroeconomics for your GECO 200 or equivalent class. Macroeconomics: Principles & Tools Review This book gives a great overview of the study of economics. I used it for an Introduction to Global Economics class in college and found it to be easy to read and understand. The information is extremely up-to-date, and is displayed not only through text, but by charts and graphs as well. There also additional materials (practice test questions, a CD rom, and a guide to researching economics on the internet) which accompany the text which are available as well. Overall, a great book for the study of basic economics! |  |
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